Normalization of non-deviance

Building million-dollar companies without investment, a large team, or fancy technology is possible, as demonstrated by the author’s success with minimal resources. The author emphasizes that organic growth through customer feedback and storytelling can lead to a loyal user base. For example, a simple PHP file generated $65,651 in revenue without complex frameworks or paid marketing. ### Breakdown of Key Concepts: - Normalization of Deviance: The process where deviant practices become standard in corporate culture without immediate negative consequences. - Self-Sufficiency: The author proves that one can succeed as a solo founder by learning essential skills such as coding and marketing without hiring a team. - Organic Marketing: Success relies on word-of-mouth and authentic storytelling rather than paid advertising. - Simplicity Over Complexity: Using basic tools like a single VPS and simple code structures can yield substantial revenue. - Transition to Normalization of Non-Deviance: As success grows, the author plans to adopt more structured and standard practices, including using Git for version control and hiring for customer support. - Continued Scrappiness for New Projects: The author intends to maintain a scrappy approach when launching new products to quickly validate ideas through customer feedback.