Working Backwards: Insights, Stories, and Secrets from Inside Amazon
by Colin Bryar, Bill Carr
Why It Matters for Leaders
"Working Backwards: Insights, Stories, and Secrets from Inside Amazon" is essential for Engineering Leaders as it addresses critical challenges in decision-making and product management within fast-paced environments. One actionable takeaway is the importance of a customer-centric approach in developing strategies that drive continuous improvement and innovation.
Who Should Read This
Leaders curious about Amazon's operating model. Engineering orgs considering PR/FAQs, single-threaded ownership, or bar raisers for their own processes.
What's Inside
1. Customer Obsession: Prioritizing customer needs to inform product development.
2. Leadership Principles: Core values guiding decision-making within Amazon.
3. Working Backwards Process: A method of product development starting from desired customer outcomes.
4. Continuous Improvement: Emphasizing iterative enhancements to processes and products.
5. Data-Driven Decisions: Leveraging metrics and feedback for informed choices.
6. Internal Stories: Anecdotes from Amazon employees illustrating practical applications of these concepts.
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