Startups need to stop dividing tech and product. Hire a CPTO | Sifted

Startups must integrate tech and product roles by hiring a Chief Product and Technology Officer (CPTO). Fragmenting these functions creates inefficiencies and hampers innovation. A CPTO bridges the gap, aligning tech development with product strategy, ultimately driving better outcomes. For example, companies that adopt this approach see enhanced collaboration and faster product iterations. Key points: - Fragmentation of tech and product roles leads to inefficiencies. - Hiring a CPTO can align technology development with product strategy. - Enhanced collaboration results in faster product iterations. - Startups should prioritize integrated leadership to foster innovation.