Guide to Internal Communication, the Basecamp Way

Effective internal communication at Basecamp prioritizes clarity and asynchronous methods, reducing the need for real-time meetings and ensuring everyone stays informed without feeling overwhelmed. The guide emphasizes long-form writing as a core practice, allowing for deeper discussions and better decision-making. Key points include: - Clear communication is essential; avoiding difficult topics is still a form of communication. - Basecamp favors asynchronous communication over real-time interactions, reducing interruptions and promoting thoughtful responses. - Meetings should be a last resort; substantial decisions should be documented in writing rather than discussed in chat. - Daily automatic check-ins keep everyone informed about what others are working on, fostering accountability and reflection. - Contextual discussions happen within specific project threads to maintain relevance and clarity. The guide also outlines specific tools and practices for day-to-day communication, including using Basecamp for all internal discussions and avoiding email and external chat tools. Regular updates and reflections help maintain a cohesive understanding of ongoing work across the company.